Saturday, December 6, 2008

The B Word

Technology is a bitch....

You’re sitting there, one cool morning, looking in your camera bag, looking in your wallet, looking at the ads, and you decide you have to buy it: the newest DSLR on the block, the Primo Camera.

“Best camera in years!” rave the reviewers. “Get it now while we have it!” tout the catalogues. So you go online, figure out the shipping/extended warranty (This is the camera of cameras) and trade a few plastic digits for the thrill of taking really great images.

One morning, though, it happens. Your usually quiet camera starts mumbling.
“What’da say?”
“Oh, nothing, except I need another flash unit.”
“Oh really? Which one?”
“That very expensive one, over there on p.44 of your catalogue.”
“That’s it?”
“Well, maybe a new bag - this one you carry me around in is so....so....decrepit...and maybe a few fancy filters...but that’s all.”

Right. Never believe a camera when it says it wants only a few accessories. Especially a Primo Camera. They need primo of everything. Eventually your catalogue is in shreds, your bank account is low - but your camera is happy.

And you are, too, until that day.

“Forget everything you ever knew about cameras! The newest/best/quickest/brightest camera is here!” rave the reviewers. “The PRIMO CAMERA.”

Wait a minute. You already have the Primo Camera, but it doesn’t look like the one in the newspaper. Then you see it all - Primo Camera (I) is out to pasture, Primo Camera (II) is the new King of the Hill. And of course you have to have it. It has parts the other cameras just dream of. It sings, it dances, it makes a mockery of what passed for high camera technology just a few months ago. Slowly you take out your wallet....

Technology, it IS a bitch.

Signing off, for now...
Darlene

2 comments:

Raymond Leon Roker said...

I have the same new model envy. Guess the only lesson is always buy the best you can afford so you can enjoy a little peace in knowing your technology won't seem dated for at least a few months.

Anonymous said...

Choose a system- Nikon, Canon, whatever. Build your kit around your lens. Buy the best lens possible, upgrade bodies when you can no longer shut out the voices calling for more consumption. But never forget, it ain't the technology- it is the vision, the photographer who makes the photo...

Joe the relative